• Strategic Planning & Campaign Management: As the Strategic Communication Outreach Specialist, you will develop and execute comprehensive outreach strategies and promotional campaigns. You will manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
• Magazine Marketing & Growth: Lead all marketing efforts to increase magazine subscriptions and digital readership. This includes managing quarterly promotions, providing brand support, and coordinating with authors for feature story promotion.
• Digital Presence and Content Creation: Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters. The Strategic Communication Outreach Specialist ensures the magazine and agency maintain a cohesive, professional online presence.
• Market Research & Analytics: Conduct in-depth market research and reader surveys to refine outreach strategies. You will measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions.
• Event & Outreach Support: Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events. Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions.
• Technical Translation: Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.
• GovDelivery/email campaign management.
• Public Affairs coordination.
• Coordination with FHWA communication approval processes.

Bowhead is seeking to connect with qualified individuals regarding a potential opportunity, contingent upon contract award and not currently funded. Interested candidates are encouraged to apply. Incumbent employees are strongly encouraged to respond. Please note that unsolicited inquiries and third-party applications will not be accepted.